With so many events postponed until further notice, I chat with Cheryl Duncan public relations industry veteran, who agency specializes in PR in the entertainment, arts and culture projects. We talked about how she's dealing with slow down and trying to figure out what to do next if this is the norm for a couple of months.
When the coronavirus pandemic hit hard 3 weeks ago in NYC, in the span of a week, the event market took a huge hit with cancellations and postponements. I lost 3 gigs back to back within 3 days of the announcement. With this being a major part of Cheryl's client business, I wanted to talk to her about how this pandemic affecting her business? How is she retaining her clients? and How she plans to pivot? Cheryl, also shares how she plans to use her social distancing time wisely,
About Cheryl Duncan
Cheryl L. Duncan is a public relations industry veteran whose passion and expertise have helped her create a firm celebrated for its diverse roster of clients. In 2005, she founded Cheryl Duncan & Company, Inc., a New York City-area boutique PR agency specializing in entertainment and social betterment. Cheryl’s many arts and culture projects run the gamut from stage to film to television to music and fine arts and include event production and management and crisis communications.
She's handled Broadway shows (including The Trip to Bountiful and Holler If Ya Hear Me) and other theater pieces (including Nathaniel Sam Shapiro’s Diaspora). For more than 13 years she has handled the New York African Film Festival at Film Society of Lincoln Center. She’s promoted Its Showtime at the Apollo and the Peabody Award-winning 180 Days: A Year Inside an American High School (PBS). In music, she has publicized the Essence Music Festival. She was honored to represent Prince and to help get Miles Davis inducted into the Rock and Roll Hall of Fame, working with the Terrie Williams Agency, for which she served as lead consultant for many years.